Why raster graphics are inappropriate for any type of logo design?

Why raster graphics are inappropriate for any type of logo design?

In the avalanche of all kind of graphic formats, software and technicques, it can be pretty difficult for a beginner logo designer to do things the right way. One of the most common mistakes is choosing a wrong software to develop a logo design and/or developing it in wrong file format.

By general assumption, a logo design should be scalable. First what we need to understand is that we cannot rasterize our final design before saving it in a safe Vector file format. There’s a major difference between Raster and Vector graphics. Raster graphics consist of 2-dimensional patterned array that often represents symbols, characters or shapes. In computer graphics a term broadly known is pixel which is nothing more than just a very small square. This pixel is repeated in x and y dimensions in order to build shapes. Rastered graphics are having a one certain feature that may be a problem if we won’t keep it in mind – they don’t like to be software resized. This simply means that for example if we produce a logo design for our company and unfortunately save all our work as a jpeg image then we’ll face a very serious aesthethical problem whenever we’ll want to change the size of that logo. We’ll simply lose quality and cause our company’s logo design to be pixelated (have jagged, unaesthethical edges). Imagine how much trouble a rasterized logo design can bring to you if you want to scale your company’s logo design for a forum avatar, website, ebay template design, promotional goods, advertisments and anything else that requires recipient to recognize your brand.

In this case, a secret weapon of all logo designers is the proper knowledge of what and when. Instead of Rasterized graphics they are using Vector graphics. Now what’s the big hype about it ? Simply because they don’t consist of pixels but mathematical points and paths. The shapes are scalable and will never have jagged edges effect which makes vector graphics a perfect choice when it comes to design a logo that we want to use for our company or for a client. Even if we’ll resize it seven times, bigger or smaller, it will always remain it’s original clarity and quality. Ok, we have some basic theoretical knowledge but which program is appropriate for this kind of graphics and what file format I should use? Simply the answer is whatever suits your needs and file that will match your customer’s requirements. An example of a program with which you can design your logo designs can be Adobe Illustrator or Corel Draw. Those are the most commonly used programs to design a professional looking logo design. An example of a file format especially designed to handle vector saved data can be EPS or Adobe AI. They are highly compatible with other graphic editors.

Using Vectors instead of Raster graphics is even more beneficial for the company because it allows designer to perform a quick and highly precise modifications to the existing logo design. Operations like quick shape rebuild, background replacement or removal, color change and adding effects are much faster on vector graphics. Thanks to better flexibility they can be added to larger amount of medias and even corporate stationery designs such as business cards or letterheads.

Our Logo Design Company can create beautiful and professional looking corporate logo designs as low as $29.99 for a single logotype. We are trusted in the graphic design market and offer a rich portfolio of our completed logo designs. Designing is not just our work, it’s our passion !

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