The biggest complaint of every starting project is evidently their startup budget. Many startups do suffer from limited amount of money which they can spend on successful implementation of their project. First months of project’s exposure and activity are crippled with an already-made predictions when it comes to income. Rough verdict - first six months will mean that owner will have problems with keeping body and soul together. It’s pretty understandable. Nowadays market is oversaturated with ideas that have been incorporated long time ago. Even new and fresh solutions are often having trouble in the beginning as they cannot afford expensive ad campaigns.
We’re coming to the point where some things are or even have to be neglected, at least for some period of time due to the lack of money. One of them is proper branding of our company. Visual identity is loaded with that stereotype that it costs fortune to have things done well. Indeed, we cannot disagree with this to some point but there is a lot of professionals that can do the job well for a one third of the bigger company’s price. If we’re thinking about cheap logo design we should not think of it as of a ready-made service in the price of a one hot dog and 6 onion rings from Bark @ Park Slope, NY. Even though we’re searching for ‘cheap’ and ‘affordable’ service, there is a line that we should not cross - read: don’t go below certain amount.
Would you sacrifice a good image of your company and kill the entire project just for the sake of saving these several dozen of dollars ? Once someone smart said ‘don’t be in a relationship with your own business. He meant not to attach yourself emotionally to anything you’ve created. However, in this case you wouldn’t want to feel that immense feeling of frustration when upon collecting some startup budget and pinging all possible and important angel investors, your company will look cheap and cheesy. Add another big one if you’ll fail and will have a great idea to share with this world. Your logo represents your business, the ideology of your company and describes the purpose of a product. Neglecting that important aspect can erase your once-in-a-lifetime chance of reving up the business of your dreams.
Of course there are successful entrepreneurs that started with a low-budget website and cheesy looking logo design but they comprise to less than 1% of the entire globe population. Not everyone has a certain skill to show-off and get noticed like Amos Winbush III while being an owner of low-budget looking website and logo.
Visual identity engraves emotions assigned especially to your company. An eye-candy logo design will result in higher conversions and buzz around your project or company. Not only it makes you richer but it also raises your exposure (Which again may result in even higher conversions than before).
Visual identity isn’t just layers of graphics over a background. It IS your company, it is it’s core .it equals to your goals, ideology and perspectives for future. Cutting off costs on branding services is the worst step you can do while preparing your startup to ignit and reach the sky.
Inexpensivelogo was helping web and mobile apps, non profit organisations, starting companies and single individuals in achieving their identity goal. Exposure is all what is important. We’re aware of the differences between cheesy and professional work thus we provide the best value services for your projects. We respect our time, so do we with your. We’re specializing mainly in logo design, business card design and stationery design. However, we’re also a good identity advisors.