Choosing Graphic Design Company

Introduction

 

Choosing a graphic design company may not be as easy as it sounds. Among hundreds out there it may happen that only few of them will deliver you satisfying work. The key to success may not be cutting the costs of designing or picking up the most expensive company on the internet. Basically what you should be looking for is a well balanced formation ready to pursue your design goals. Alright, enough of them ‘general sentences’, let’s list the most important factors when choosing a graphic design company.

 

You get what you pay for

 

This popular saying is applicable to our situation and we’ll try to break it down for you in next couple of lines as well as explain also that paying too much doesn’t always mean that you’ll get the most quality work possible. We’ll use logo design as an example because it’s the first thing we should think of when creating website, blog, brand or product.

 

Let’s face the simple fact - Graphic Designer isn’t working for peanuts and will never be. His determination, engagement and passion can be quickly diminished by under-valued earnings. It does cost few years of studies to obtain a degree as well as years of practice to perform well in achieved knowledge. Of course you’ll find tons of offers with ‘5$ logo design’ but are we really talking ‘logo design’ ?

 

Just think how much one would have to do to actually survive in each month while creating work valued just $5. Average wage in USA is 7.25$/hour (data taken from 2009). This results in 1740$ per month. A ‘designer’ would have to create 348 logotypes in just one month. That’s nearly 12 professional logo designs a day, 1 every 2 hours.

 

Not only it’s impossible to achieve the 1740$ a month when not sharing profits with someone who can actually help (remember that we’re speaking average wage, nearly minimal one) but also I doubt that the produced work will not stand out in negative meaning when it comes to quality.

 

If a designer is creating a logo design for business, he needs to know his customer, understand his vision, goals, get to know the company, create initial sketches, pick up a font face, choose most appropriate color palettes, create mockup, have that mockup accepted by customer and a few more crucial steps that take days to complete. A single interview can take few days if customer doesn’t help too much in providing answers on some questions and hinting designer how he would see the final logotype.

 

Most of the time $5 logo designs are made as a part time job. It’s a rare thing that they are actually done by someone who finished appropriate courses and obtained a degree to then become graphic designer. They already have a job that pays them enough to never even think of working for peanuts on computer graphics work.

 

So how those designs are being made in just 1 day and for 5$ ? The answer is simple. Ready-made templates and/or graphic elements are being used to achieve the doubtful success. Cataloged by theme elements are applied on canvas and mixed with poorly chosen type face. It happens very often that the colors don’t match the message that is suppose to come with a certain company. Indeed by a matter of chance it will happen that one or more accidental designs become nicely looking but there is one more thing that absolutely preclude the use of this type of service and we’ll try to explain it in a couple of next lines.

 

It is crucial to understand that savings are good in the short-term period of time but in a longer period of time - they’ll cost you a lot of money. How this can happen ? Imagine a non professional logo design made for your company that you decide to apply on your website, newsletter, business cards, invoices, online selling channels, newspaper and eventually on your car’s hood.

 

Sounds like a very professional maneuver but what will hurt your pocket is what you’re placing on all those objects. A un - professional logo design company have created a logo for you with the use of already-made elements. Without deep researching about mockup’s similarity to other trademarks in the business, without even checking if they didn’t use the same ready-made cataloged objects for their different customers.

 

This WILL hurt your pocket as sooner or later someone may not be satisfied with the fact that one is using nearly the same trademark as he does. Not only this can have it’s final in the court but also it will mean the necessity to re-design entirely the brand’s trademark identity. From website to even promotion car. Costs may vary from few to several thousand dollars. Trully blue situation when all we wanted to do was just to save 500$ on our business logo design.

 

Golden duck isn’t always golden

 

In majority of the cases if a company is well known for years for it’s professional approach then it’s most likely safe to cooperate with. However, not always top listed companies are the right choice to be made.

 

Some companies reach a particular level where the volume of orders exceeds their manufacturing possibilities but instead of hiring another designer to handle the work, they simply lower the quality of it. How ? For example by spending less time on creating detailed sewing effects on your badge type logo design. You’re mad, cause you’ve paid 1000 $ for the complete branding service but the work is worth maybe 200 $.

 

You keep on mailing those guys, they keep re-designing your work in a rush, you keep getting worser and worser quality. In the end you’re so tired and frustrated that you just give up and force yourself to be satisfied of the poorly created work. The ultimate solution is to find out someone who is prepared for any possibilities and someone who trully wants to create a satisfying logo design in affordable price.

 

Final Conclusion

 

Logo design and branding services should not be neglected by anyone treating a job seriously. The final effect may look simple but very often a lot of work and planning is being put to make it look that way. And the way your trademark look will affect multitudes of people in the future. That’s why those kind of services shouldn’t be undervalued or underestimated. Take time to review all companies that can help you reach your goals and choose them with prudence.

Top Quality Logo design For a Fraction of a Full Price?

Introduction

Is it possible to have 'top quality' along with 'cheap' ? Read more to find out !

Top quality logo design ?

InexpensiveLogo.com is the only place where top quality meets with cheap price. Our dedicated designers hand sketch every logo design before creating it on computer. We manually draw, scan and vectorize the logotype in order to provide the highest quality standards for our clients. We have experience with most popular vector editing software which helps us transcend the ideas of our customers into digital world. To better meet client's expectations, our team is preparing a couple of mockups, presenting different color schemes and presentational backgrounds.

Cheap logo design ?

Thanks to high skills and rich experience of our designers we are able to lower the prices to the minimum. Our designers are able to produce high quality mockup in less than 3 hours which allows us to cut the prices on one single logo. Usually we know that cheap doesn't always come with quality especially in logo design services but here we value our customers and offer them top quality work for cheapest price avaible on the market !

Team ?

Our talented logo designers are people with experience who love to let off their creativity from the leash and introduce our customers to very interesting mockups. Logo design and brand identity are our passions to which we dedicate 120% of our time. Customer friendly staff will always answer any questions and explain in detail the whole process.

Our goals ?

Simply we wish to offer high quality logo design work for our customers and change the perception of cheap logo design.

How to earn money as a graphic designer ?

Introduction

The reality of a freelance graphic designer can be sometimes very grey, especially when you're new to the business. This often means that you didn't work out your portfolio yet. You have the skill and talent but where to show it off ? Where to sell your graphic designs ? In this short post, we'll try to introduce you to some of the top crowdsourcing websites as well as show you the path you should go in order to start earn money before you're even worldwide known ! So lay back on your chair, take a cup of coffee and here we go.

Crowdso-what ?

You got it nearly right. Crowdsourcing is a term created back in 2006 and it means, in huge shortcut, outsourcing to greater amount of people and choosing the best made project. 'Nuff said :). You can have many variations of crowdsourcing for example reverse crowdsourcing in which design, software or anything you like is being prepared first to then be chosen by consument or business. Let's list and explain the principles of some crowdsource-based websites.

99 Designs

99designs.com mentioned by The New York Times, Wall Street Journal, Entrepreneur and many more allows you to find open contests in which you can submit your design. With a bit of luck and talent you can be the winner ! This simply means money and one more satisfied customer. It's nice to mention that often winners take big prizes reaching even few thousand dollars for their design. From logo design to postcards and flyers, you can find your favorite category and feel at home.

Brandcrowd

brandcrowd.com is a legit source of unique ready-made designs. The concept of the service is based simply on reversed crowdsourcing. Platform lets designers to expose their creations and earn money after they are bought. The final recipient can browse for ready brands (including custom logo design, and domain(s) ). Prices vary from 300$ for a logo to few thousand dollars for a brand. It's a great place for all those unused concepts that you have hidden in the depths of your computer :)

Design Crowd

designcrowd.com works the same way as 99 designs focusing 1,305,300 custom designs submited to the platform.

Zazzle

Zazzle.com is a little black sheep in our post. It's concept is slightly different than other services. However, it's still based on crowdsourcing somehow. It allows you to open your online store within their platform and sell your designs. You can choose your merchendise on which designs will be printed and sold to the ending recipients. Fun to try out :)

Other websites worth checking

In this short list you'll find sites simillar to earlier mentioned.

www.stocklogos.com/

www.logomyway.com/

www.logodesignguru.com

www.48hourslogo.com/

Final Quack

Feeling enlighted ? That's what we wanted !