5 Most Famous Logo Designers of All Time

We can't disagree that each generation has it's own iconic artists. They pour their ideas on the paper or computer screen in order to express themselves in many fantastic ways. They cherish our senses and make us discover new ways of describing art. Not to mention that they have a lot of fun while doing that. But what about logo design? Here we present 5 most iconic and significant logo designers chosen by our team. They constitute a source of our daily inspirations.

1. Ivan Chermayeff

Ivan was born in 1932, London, England. Around 40's he've moved to United States and studied at Harvard's institute of design in Chicago. Shortly after he received his BFA at Yale. At that time he met Tom Geismar with whom he later created a common studio - Brownjohn & Chermayeff & Geismar. All of them shared the same passion for typography. However, it's not thanks to typography skills this trio have begun to be recognizable. They were the pioneers of placing abstract shapes in logo design. These significant logo designers have created designs for such an important entities like Chase Manhattan Bank, Mobil, National Geographic, Armani Exchange, Library of Congress, Pan Am, Rockefeller Center, NBC and many others. Since the day of formation, they've produced over 100 designs that entire population saw at least once in their lifetime.

2. Lindon Leader

Lindon Leader is mostly famous for his Technicolor, Hawaiian Airlines and Fed Ex Logo designs, although it's worth mentioning that he have received over 30 major design awards worldwide. A graduate of Stanford University (Political Science) and Art Center College of Design (Advertising) he continues to deliver quality work since 20 years. His work is internationally recognizable and have been included in numerous publications. Rolling Stone magazine have cited his work for Federal Expedition company in their recent release. Lindon have achieved a title of one of the 10 best American identities in the last 40 years.

3. Raymond Loewy

Raymond Loewy was one of the most influential logo designers of the past century. Loewy was born in France and moved to United States in the end of the 1930's. His uncanny contribution to the American culture have permanently changed the way logo designers are perceived. However, it's not the only field of graphic design in which Loewy specialized in. He was creating sketches of automobiles, architectural drawings, housewares and of course logo designs. One of the most known are early logos created for companies like BP, Shell and U.S. Mail

4. Paul Rand

Another wonderful person in the midst of logo designers was Paul Rand. He is best known for his corporate logo designs for companies like IBM, early UPS logo, American Broadcasting Service, Next Computers (Hello there Steve!), Education First and even had an unused logo for Ford Motor Company. What is interesting about Rand is the fact that he was a self taught logo designer. He was born in Brooklyn, NY 1914. His early career was a humble work for image distribution companies which were fueling up local newspapers. His biggest success have come in 50's and 60's of 20th century.

5. Bob Wolf

Last of our most famous logo designers. Bob Wolf is a senior creative director with a big baggage of logo design experience. His work have been apprecieated by many organizations. Winner of many prestigious awards such as AIGA or Clio. He've been creating masterpieces for over 20 years. From logo design solutions to complex marketing strategies, Bob Wolf can brag about creating work for The Bank of America, Gillette, Komatsu, United Parcel Service, RJ Reynolds, Navistar, Ford Motor Company and many more. Currently, Bob is running his own consulting company in which he helps in creating a powerful visual identities for his worldwide clients.


There are many great logo designers out there. This mini list is our tribute to the most iconic and influential people in the field of design. We hope that you've enjoyed it :)

Top Quality Logo design For a Fraction of a Full Price?


Is it possible to have 'top quality' along with 'cheap' ? Read more to find out !

Top quality logo design ?

InexpensiveLogo.com is the only place where top quality meets with cheap price. Our dedicated designers hand sketch every logo design before creating it on computer. We manually draw, scan and vectorize the logotype in order to provide the highest quality standards for our clients. We have experience with most popular vector editing software which helps us transcend the ideas of our customers into digital world. To better meet client's expectations, our team is preparing a couple of mockups, presenting different color schemes and presentational backgrounds.

Cheap logo design ?

Thanks to high skills and rich experience of our designers we are able to lower the prices to the minimum. Our designers are able to produce high quality mockup in less than 3 hours which allows us to cut the prices on one single logo. Usually we know that cheap doesn't always come with quality especially in logo design services but here we value our customers and offer them top quality work for cheapest price avaible on the market !

Team ?

Our talented logo designers are people with experience who love to let off their creativity from the leash and introduce our customers to very interesting mockups. Logo design and brand identity are our passions to which we dedicate 120% of our time. Customer friendly staff will always answer any questions and explain in detail the whole process.

Our goals ?

Simply we wish to offer high quality logo design work for our customers and change the perception of cheap logo design.

Why raster graphics are inappropriate for any type of logo design?

In the avalanche of all kind of graphic formats, software and technicques, it can be pretty difficult for a beginner logo designer to do things the right way. One of the most common mistakes is choosing a wrong software to develop a logo design and/or developing it in wrong file format.

By general assumption, a logo design should be scalable. First what we need to understand is that we cannot rasterize our final design before saving it in a safe Vector file format. There's a major difference between Raster and Vector graphics. Raster graphics consist of 2-dimensional patterned array that often represents symbols, characters or shapes. In computer graphics a term broadly known is pixel which is nothing more than just a very small square. This pixel is repeated in x and y dimensions in order to build shapes. Rastered graphics are having a one certain feature that may be a problem if we won't keep it in mind - they don't like to be software resized. This simply means that for example if we produce a logo design for our company and unfortunately save all our work as a jpeg image then we'll face a very serious aesthethical problem whenever we'll want to change the size of that logo. We'll simply lose quality and cause our company's logo design to be pixelated (have jagged, unaesthethical edges). Imagine how much trouble a rasterized logo design can bring to you if you want to scale your company's logo design for a forum avatar, website, ebay template design, promotional goods, advertisments and anything else that requires recipient to recognize your brand.

In this case, a secret weapon of all logo designers is the proper knowledge of what and when. Instead of Rasterized graphics they are using Vector graphics. Now what's the big hype about it ? Simply because they don't consist of pixels but mathematical points and paths. The shapes are scalable and will never have jagged edges effect which makes vector graphics a perfect choice when it comes to design a logo that we want to use for our company or for a client. Even if we'll resize it seven times, bigger or smaller, it will always remain it's original clarity and quality. Ok, we have some basic theoretical knowledge but which program is appropriate for this kind of graphics and what file format I should use? Simply the answer is whatever suits your needs and file that will match your customer's requirements. An example of a program with which you can design your logo designs can be Adobe Illustrator or Corel Draw. Those are the most commonly used programs to design a professional looking logo design. An example of a file format especially designed to handle vector saved data can be EPS or Adobe AI. They are highly compatible with other graphic editors.

Using Vectors instead of Raster graphics is even more beneficial for the company because it allows designer to perform a quick and highly precise modifications to the existing logo design. Operations like quick shape rebuild, background replacement or removal, color change and adding effects are much faster on vector graphics. Thanks to better flexibility they can be added to larger amount of medias and even corporate stationery designs such as business cards or letterheads.

Our Logo Design Company can create beautiful and professional looking corporate logo designs as low as $29.99 for a single logotype. We are trusted in the graphic design market and offer a rich portfolio of our completed logo designs. Designing is not just our work, it's our passion !