A good logo is a customer magnet
Despite significant elements such as slogan for example , it will be your logotype that will be noticed first and eventually remembered. Depending on characteristics of your niche you may need a logo design that is in particular style. In world of logo design we can distinguish seven major logotype styles: abstract, letterform, pictorial, character, emblem, web 2.0 and wordmark. All of them have their pros and cons in terms of fitting into given niche. For example you may not treat seriously a company offering funeral services if they would have a logo that consists of cute bunny character absorbed in eating his favorite carrot.
How lo’ can you go’ ?
It’s very important to set an initial budget that you want to allocate in order to obtain your custom logo design. Avoid being caught in a mind loop of saving on everything if your budget is not very high. Bad savings on things you may consider ‘little’ or ‘not that important’ may result in serious consequences in the future such as negative brand recognition or no recognition at all. Certainly you don’t want that to happen. Another thing to avoid are services that offer logo design for very cheap amounts such as 5$ per completed logotype. Not only you may receive your design in low resolution or one non-vector file format but also it is highly probable that it will be just a shuffled clipart instead of a client-personalized company logo.
Few dollar savings, few thousands lost
One spedition company once have made a mistake by ordering professional logo design that cost them just earlier mentioned 5$. By definition a professional logo design can’t cost 5$. If well thought and manually produced, it will be a result of many hours of work over shape, color combination, aesthetic matter, symbols, hidden messages etc. The previously mentioned company have later found out that their competition had a very simillar looking logotype which was proving that their 5$ design was nothing more than just a modified clipart. Unfortunately for them this was just a tip of an iceberg. Logo looked bad on trucks because it was delivered to them as a low resolution design. Poorly chosen colors and font have made their logo design blend into brochures. Again low definition of output file format resulted in jagged edges, and so on…
Just imagine how one poorly made decision have pushed them away from customers and made their company look unprofessional.
What is a well thought logo design and why it’s important for your company
Human brain can’t focus on more than few elements at once. This is where a well thought logo design comes in handy. Not only you can hide a meaning, slogan, values or something funny in it but also it’s greatest adventage is the fact that it’s easy to remember for your potential recipients. It’s very important to choose either we want a minimalistic design or fancy one. Both of them are relatively equal when it comes to effectiveness as well as they are hard to master. A well thought logo combines elements to create a shape and close a meaning in it. It utilizes those colors that are consistent with color theory and easily fit into website, brochure, invoice and look good on any object such as office mug for example. It’s very important aspect as every color has it’s own meaning and links different emotions. It would be strange to see highly energetic yellow color logo design on attorney’s website and dark gray one on candy store right? That’s how important it is.
So…is logo designer a mentalist?
That’s a very good question. Just like Patrick Jane in ‘The Mentalist’, a good logo designer is also using the sense of deduction, prediction and ability to stand in someone’s shoes. In this case in the shoes of potential customer. Earlier mentioned colors or shapes have their special, hidden feature. They allow to control recipients emotions towards product or brand, control his memory and make him approach your offer in a more enthusiastic way. Those are the things highly under-apprecieated by future entrepreneurs willing to create their logotype.
Bearing in mind all the above mentioned tips we would like to propose you our Logo Design Company.
You will find more information regarding our company logo design under the link.