Should You Cut Costs On Logo Design ?

The biggest complaint of every starting project is evidently their startup budget. Many startups do suffer from limited amount of money which they can spend on successful implementation of their project. First months of project’s exposure and activity are crippled with an already-made predictions when it comes to income. Rough verdict - first six months will mean that owner will have problems with keeping body and soul together. It’s pretty understandable. Nowadays market is oversaturated with ideas that have been incorporated long time ago. Even new and fresh solutions are often having trouble in the beginning as they cannot afford expensive ad campaigns.

We’re coming to the point where some things are or even have to be neglected, at least for some period of time due to the lack of money. One of them is proper branding of our company. Visual identity is loaded with that stereotype that it costs fortune to have things done well. Indeed, we cannot disagree with this to some point but there is a lot of professionals that can do the job well for a one third of the bigger company’s price. If we’re thinking about cheap logo design we should not think of it as of a ready-made service in the price of a one hot dog and 6 onion rings from Bark @ Park Slope, NY. Even though we’re searching for ‘cheap’ and ‘affordable’ service, there is a line that we should not cross - read: don’t go below certain amount.

Would you sacrifice a good image of your company and kill the entire project just for the sake of saving these several dozen of dollars ? Once someone smart said ‘don’t be in a relationship with your own business. He meant not to attach yourself emotionally to anything you’ve created. However, in this case you wouldn’t want to feel that immense feeling of frustration when upon collecting some startup budget and pinging all possible and important angel investors, your company will look cheap and cheesy. Add another big one if you’ll fail and will have a great idea to share with this world. Your logo represents your business, the ideology of your company and describes the purpose of a product. Neglecting that important aspect can erase your once-in-a-lifetime chance of reving up the business of your dreams.

Of course there are successful entrepreneurs that started with a low-budget website and cheesy looking logo design but they comprise to less than 1% of the entire globe population. Not everyone has a certain skill to show-off and get noticed like Amos Winbush III while being an owner of low-budget looking website and logo.

Visual identity engraves emotions assigned especially to your company. An eye-candy logo design will result in higher conversions and buzz around your project or company. Not only it makes you richer but it also raises your exposure (Which again may result in even higher conversions than before).

Visual identity isn’t just layers of graphics over a background. It IS your company, it is it’s core .it equals to your goals, ideology and perspectives for future. Cutting off costs on branding services is the worst step you can do while preparing your startup to ignit and reach the sky.

Inexpensivelogo was helping web and mobile apps, non profit organisations, starting companies and single individuals in achieving their identity goal. Exposure is all what is important. We’re aware of the differences between cheesy and professional work thus we provide the best value services for your projects. We respect our time, so do we with your. We’re specializing mainly in logo design, business card design and stationery design. However, we’re also a good identity advisors.

If you would like to order our services, go straight to order now page or simply in case if you would have any questions.

10 Directories to Submit Your Graphic Design Company

We all face the same problem in the beginning of our online entrepreneur journey. We lack experience and knowledge needed to quickly boost our startup and start generate income. One of the bigger unknowns for young and yet not experienced entrepreneur is the subject of business promotion. In order to have income you need to have visitors on your website. Conversion is a dynamicly changing ratio between visitors and visitors who decided to purchase a certain thing from you. The higher the conversion rate the better for you as an businessman but what to do when your conversion is nearly non-existant and the amount of visitors coming to your website is very low ?

 

Website's visibility is dependant to a big amount of always changing factors. As Google's algorithms change pretty often, it's hard to catch up. However, there is always a pile of methods that can still boost up your startup. One of these methods is to submit your website to a free or paid directory. You need to be very cautious as not every directory can bring benefit for you. Some of them can even discourage Google from listing you higher in search engine results. Always opt for high quality backlinks. Don't focus just on dofollow links. Google likes things done organically. That means that simply a natural circumstances would be if one has 3:1 ratio of nofollow links to dofollow links. Some directories offer you possibility to submit your firm and obtain a dofollow link. Don't be so fast ! It is a good practice to check this directory's Page Rank. The higher Page Rank score the better. Usually you shouldn't go for anything below PR3 or PR4. Also remember to pay attention to directory's revelance to your own website. Google wouldn't take you too seriously if that structure would be unsettled.

 

Here's a quick list of 10 interesting directories to submit  your graphic design company:

1. Design Directory

2. designer.am

3. Designfirms.org

4. http://www.web-development.com

5. graphicdesign.com

6. dexigner.com

7. http://www.topdesignfirms.com/

8. http://www.directoryworld.net/

9. http://dir.yahoo.com/arts/design_arts/graphic_design/

10. http://www.dmoz.org/Arts/Graphic_Design/

 

Remember to build your position in organic and natural way. This means that it will take time but also it will last longer. White hat methods usually can bring more benefit in a long term site's existance than quick black hat or grey hat methods. Also they allow you to avoid Google's sudden penalties which is very important while doing everything to keep up the momentum of your business.

Choosing Graphic Design Company

Introduction

 

Choosing a graphic design company may not be as easy as it sounds. Among hundreds out there it may happen that only few of them will deliver you satisfying work. The key to success may not be cutting the costs of designing or picking up the most expensive company on the internet. Basically what you should be looking for is a well balanced formation ready to pursue your design goals. Alright, enough of them ‘general sentences’, let’s list the most important factors when choosing a graphic design company.

 

You get what you pay for

 

This popular saying is applicable to our situation and we’ll try to break it down for you in next couple of lines as well as explain also that paying too much doesn’t always mean that you’ll get the most quality work possible. We’ll use logo design as an example because it’s the first thing we should think of when creating website, blog, brand or product.

 

Let’s face the simple fact - Graphic Designer isn’t working for peanuts and will never be. His determination, engagement and passion can be quickly diminished by under-valued earnings. It does cost few years of studies to obtain a degree as well as years of practice to perform well in achieved knowledge. Of course you’ll find tons of offers with ‘5$ logo design’ but are we really talking ‘logo design’ ?

 

Just think how much one would have to do to actually survive in each month while creating work valued just $5. Average wage in USA is 7.25$/hour (data taken from 2009). This results in 1740$ per month. A ‘designer’ would have to create 348 logotypes in just one month. That’s nearly 12 professional logo designs a day, 1 every 2 hours.

 

Not only it’s impossible to achieve the 1740$ a month when not sharing profits with someone who can actually help (remember that we’re speaking average wage, nearly minimal one) but also I doubt that the produced work will not stand out in negative meaning when it comes to quality.

 

If a designer is creating a logo design for business, he needs to know his customer, understand his vision, goals, get to know the company, create initial sketches, pick up a font face, choose most appropriate color palettes, create mockup, have that mockup accepted by customer and a few more crucial steps that take days to complete. A single interview can take few days if customer doesn’t help too much in providing answers on some questions and hinting designer how he would see the final logotype.

 

Most of the time $5 logo designs are made as a part time job. It’s a rare thing that they are actually done by someone who finished appropriate courses and obtained a degree to then become graphic designer. They already have a job that pays them enough to never even think of working for peanuts on computer graphics work.

 

So how those designs are being made in just 1 day and for 5$ ? The answer is simple. Ready-made templates and/or graphic elements are being used to achieve the doubtful success. Cataloged by theme elements are applied on canvas and mixed with poorly chosen type face. It happens very often that the colors don’t match the message that is suppose to come with a certain company. Indeed by a matter of chance it will happen that one or more accidental designs become nicely looking but there is one more thing that absolutely preclude the use of this type of service and we’ll try to explain it in a couple of next lines.

 

It is crucial to understand that savings are good in the short-term period of time but in a longer period of time - they’ll cost you a lot of money. How this can happen ? Imagine a non professional logo design made for your company that you decide to apply on your website, newsletter, business cards, invoices, online selling channels, newspaper and eventually on your car’s hood.

 

Sounds like a very professional maneuver but what will hurt your pocket is what you’re placing on all those objects. A un - professional logo design company have created a logo for you with the use of already-made elements. Without deep researching about mockup’s similarity to other trademarks in the business, without even checking if they didn’t use the same ready-made cataloged objects for their different customers.

 

This WILL hurt your pocket as sooner or later someone may not be satisfied with the fact that one is using nearly the same trademark as he does. Not only this can have it’s final in the court but also it will mean the necessity to re-design entirely the brand’s trademark identity. From website to even promotion car. Costs may vary from few to several thousand dollars. Trully blue situation when all we wanted to do was just to save 500$ on our business logo design.

 

Golden duck isn’t always golden

 

In majority of the cases if a company is well known for years for it’s professional approach then it’s most likely safe to cooperate with. However, not always top listed companies are the right choice to be made.

 

Some companies reach a particular level where the volume of orders exceeds their manufacturing possibilities but instead of hiring another designer to handle the work, they simply lower the quality of it. How ? For example by spending less time on creating detailed sewing effects on your badge type logo design. You’re mad, cause you’ve paid 1000 $ for the complete branding service but the work is worth maybe 200 $.

 

You keep on mailing those guys, they keep re-designing your work in a rush, you keep getting worser and worser quality. In the end you’re so tired and frustrated that you just give up and force yourself to be satisfied of the poorly created work. The ultimate solution is to find out someone who is prepared for any possibilities and someone who trully wants to create a satisfying logo design in affordable price.

 

Final Conclusion

 

Logo design and branding services should not be neglected by anyone treating a job seriously. The final effect may look simple but very often a lot of work and planning is being put to make it look that way. And the way your trademark look will affect multitudes of people in the future. That’s why those kind of services shouldn’t be undervalued or underestimated. Take time to review all companies that can help you reach your goals and choose them with prudence.